Hi, I am
ABRAHAM
AYOOLA
I specialize in crafting user-centric and visually appealing digital experiences with a creative spirit and an eye for detail.
What I do
Digital Services I Offer
Product Design
The process of creating and developing a product with the goal of solving a specific problem or fulfilling a user need involves a functionality, aesthetics and usability.
Web PlatformMobile ApplicationCreative Design SolutionsAI Consulting
No Code Dev
Creating digital products that are both visually appealing and easy to use having focuse on different aspects of the user’s interaction with a product.
Visual DesignCustomer ExperiencePrototypingWireframesWeb Design
Document Design
A strong brand strategy defines what a brand stands for, promises to its customers, and how it communicates those promises through product development.
Brand PostureConsumer BehavioursNarrative StrategyOffer Framework
Web Design
Aim to increase organic (non-paid) traffic by optimizing various elements of a website, making it more attractive to both users and search engines.
PPC AdvertisingSEO AuditsOff-page seoKeyword ResearchLink building
About Me
A product designer with a knack for turning problems and challenges into user-driven strategic solutions.
I specialize in creating unique visual identities for digital products. I believe that a stunning design starts with common values, open communication, technical knowledge and respect for your audience.
Experience
Nov 2024 — Present
Lead Product Designer
I designed dashboards and websites that increased sales and improved team productivity. I led design projects, conducted user research, and tested ideas to make products easier to use. I created wireframes and prototypes that streamlined the design process and worked closely with teams to deliver results that met both user and business goals.
May 2024 — Oct 2024
Product Designer
I designed the Inawo Photobook feature that let users create and organize wedding albums. I also designed the Aso Ebi flow, which helped users curate attire selections for guests and family. I worked closely with the business team and users to ensure both features were simple and easy to use.
FREELANCING
Jan 2024 — Present
Product & Web Designer
As a freelance designer, I research user needs to guide design decisions and improve satisfaction. I create wireframes, prototypes, and interfaces that make complex ideas simple and appealing. I design websites and digital products that meet client goals while delivering strong user experiences. I collaborate closely with clients to ensure their vision is achieved from start to finish.
March 2022 — Jan 2024
Lead Product Designer
I designed simple and effective tools that helped teachers and schools run online academies. I improved how users created courses, managed students, and handled payments. I worked on AI features that made learning more personal and easier to manage. I tested designs with real users and collaborated with developers to ensure smooth performance. My work made online education easier, more engaging, and more profitable.
GETPERSON
Aug 2021 — Dec 2021
Product Designer (Contract)
At Get Person, I helped connect semi-skilled and unskilled workers in Nigeria with job opportunities. I worked with developers, marketers, and stakeholders to design solutions that met both business and user needs. I researched user behavior and tested designs to make the platform easier to use. I created wireframes and prototypes that sped up development and improved design quality. I worked closely with the team to launch a product that performed better than expected.
Education
June 2021 — Nov 2021
Google UX Design Course
I learned the full design process, from understanding user pain points to creating and testing solutions. I studied user research methods, including interviews and usability testing. I applied user-centered and accessible design principles to make products easy for everyone to use. I built a professional UX portfolio with complete projects to prepare for real-world design work.
Feb 2021 — May 2021
ZURI & HNG (Internship)
I created a clear product plan with timelines and key features. I worked with stakeholders to gather feedback and keep everyone aligned. I shared updates on progress and challenges and motivated the team to stay focused and deliver results.
June 2014 — Nov 2019
University of Ibadan, Nigeria
B.sc Agricultural economics
The Numbers
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Years of experience
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Products launched
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Projects completed
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Happy clients
Tools
The key design and development tools I use
Figma
Framer
WEBFLOW
WIX
ChatGPT
Notion
WHIMSICAL
Slack
How I work
Product Design Process
Structured series of steps that guide the development of a new product—from identifying a problem or opportunity, to delivering a final, market-ready solution.
1. Discover
The goal is to define clear objectives and requirements for the product and gathering insights.
Stakeholder InterviewProblem FindingMarket ResearchProduct PositioningUX Research
2. Design
In this stage, ideas are translated into tangible concepts to align product with business goals.
WireframeVisual DesignUser TestingValidation
3. Deliver
The final phase involves collaborating with developers to build and launch the product.
Project HandoverDeveloperr CollaborationLOng TIme Support
Testimonials
What clients say
“Working with Abraham was seamless. He understood our vision quickly and turned it into clean, functional designs that fit our goals perfectly. His attention to detail and communication made the entire process efficient and enjoyable.”
Daniel Okpara
Product Designer, Mainstack
“I highly recommend him to anyone looking for a creative freelancer who can provide comprehensive services tailored specifically to their needs!"
Akintayo Damilare
Senior Consultant, Carter Consulting
“I worked with Abraham on redesigning our website. As a product designer and no-code developer, he made the site look amazing and super user-friendly. We recorded an increase in engagement almost immediately. Abraham was always reliable, easy to communicate with, and quick to adapt to any changes we needed. I highly recommend him for any design or development projects.”
Oyewole Emmanuel
Buypower
Oyewole Emmanuel
Software Engineer, BuyPower.
